Xtra Factor Video Delivers The Best Response

When we were informed that Rochelle and Melvin were not going to be part of the 2016 Xtra Factor team we worked with them to develop a unique way to announce their departure. It had to engage their fans as well as be newsworthy to help us shape the way the media reported the story. Not only did the tone and style of the video reflect them and their time on the show, but it delivered coverage across key titles, including The Sun, Mail and OK!, all of which focused on their success on the show. As The Sun put it, “Rochelle Humes and Melvin Odoom have passed on the Xtra Factor baton in the best way possible”.

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